Friday, 28 March 2014

How effective is the combination of your main product and ancillary texts?

I wanted the promotional package to be mainstream as I wanted it to be effective to attract all different audiences not just our niche audience which it might attract. The poster will be more mainstream than the magazine cover as the poster will be advertised in a number of places, which makes it more available to be seen by people. The magazine cover will be seen by those who are interested in film magazines. The three elements work together as they are all showing areas that we have used for the actual film and are all linked in with each other. The poster is the most successful out of the ancillary products as it is really capturing the feel of the war with the background location and the feelings that the picture gives off to us. the trailer will be advertised in cinemas at the beginning of other films and will also be on networks such as twitter, face book and YouTube. This will help to get an audience to have a look and see if it interests them. I think that it will do well as it pushes the conventions of a normal war film, poster and magazine as it really captures the feeling and also allows for people to recognise that it is more modern that than historical. I think that in my poster the most successful thing about it is that it is plain in the fact that it is not overcrowded with information, pictures and wording, also the picture adds a dimension of sorrow.  I think this is effective as it will catch the audiences attention to the picture and then will make them want to read it as it is not filled with writing that will lead to the plot. The successful items in the magazine cover is that it showing more than one person in the shot and also adds a bit of colour to it, which allows it to stand out to catch the readers attention. This will be the key to getting the magazine cover noticed as much. The strength of my trailer is that it goes in an order that shows the progression through the film from starting at a normal life to training and then to fighting and possibly losing or winning. The weakness in m trailer is that to could have used a few more characters in to show much more people but then I could say that where they were it is a quite area if war and that it is not as high impact as some of the other places in the uk.( or where they would go to train before getting sent off to fight)the weakness in the poster that the writing may not be big and may not stand out as much as I would have liked to try and catch the reader’s attention as this may have an affect that some people may not be able to see it if it is blended in with the background. The weakness in the magazine cover is that the writing may seem a little small and cramped as which wont draw the readers attention the what it says which then might make the audience give up on trying to read what it says and skip everything about what might be inside. This will then effect how well that it advertises the film as I think it will only advertise the film a little as the magazines are not popular like they used to be so it will only effect our niche audience rather then effecting a larger audience.

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