When thinking about the target audience for our trailer we have had to take into account whether the ages of our audience will actually go to the cinema to see it or buy it on DVD.
This is why we have thought of a mass audience and a niche audience.The difference between a mass and a niche audience is that one has more of the population that it will appeal to. Mass audience will have more of the population. Niche audience is a small amount of people that it may appeal to.
Our mass audience will be 20-30 years old as these are more the ages you would go to the cinema rather than are older audience which would be our niche audience. from the ages 31- 80 as the film could relate to everyone in the categories but when thinking about the success of the film we needed to think about who it would sell to better to.
Our mass audience will be a passive audience as they are more than likely to go and see it in cinema due to their interests.We thought our niche audience will be passive as they could relate to war life as some of them may have been growing up after the effects of the war or can relate to the pain of losing others due to war.
Our mass audience will be a passive audience as they are more than likely to go and see it in cinema due to their interests.We thought our niche audience will be passive as they could relate to war life as some of them may have been growing up after the effects of the war or can relate to the pain of losing others due to war.
WWW: Well done for considering the differences between a mass and a niche audience.
ReplyDeleteEBI: Your blog still lacks detail. You haven't discussed the gender, sexuality, socio-economic background, race etc of your target audience. ALL 20-30 year olds is a very wide audience market.